Made to Stick
Why Some Ideas Survive and Others Die
Written by Chip Heath and Dan Heath
Format: Hardcover, 304 pages
On Sale: January 2, 2007
Price: $25.00
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”...
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The Drunkard's Walk
How Randomness Rules Our Lives
Written by Leonard Mlodinow
Format: Hardcover, 272 pages
On Sale: May 13, 2008
Price: $24.95
In this irreverent and illuminating book, acclaimed writer and scientist Leonard Mlodinow shows us how randomness, change, and probability reveal a tremendous amount about our daily lives, and how we misunderstand the significance of everything from a casual conversation to a major financial setback. As a result, successes and failures in...
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Also available as an
eBook.
The Black Swan
The Impact of the Highly Improbable
Written by Nassim Nicholas Taleb
Format: Hardcover, 400 pages
On Sale: April 17, 2007
Price: $26.95
A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was...
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eBook.
Sway
The Irresistible Pull of Irrational Behavior
Written by Ori Brafman and Rom Brafman
Format: Hardcover, 224 pages
On Sale: June 3, 2008
Price: $21.95
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.
Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”?...
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eBook.
The Servant
A Simple Story About the True Essence of Leadership
Written by James C. Hunter
Format: Hardcover, 208 pages
On Sale: September 1, 1998
Price: $22.00
In this absorbing tale, you watch the timeless principles of servant leadership unfold through the story of John Daily, a businessman whose outwardly successful life is spiraling out of control. He is failing miserably in each of his leadership roles as boss, husband, father, and coach. To get his life back...
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Also available as an
eBook.
Fooled by Randomness
The Hidden Role of Chance in Life and in the Markets
Written by Nassim Nicholas Taleb
Format: Trade Paperback, 368 pages
On Sale: August 23, 2005
Price: $16.00
“[Taleb is] Wall Street’s principal dissident. . . . [Fooled By Randomness] is to conventional Wall Street wisdom approximately what Martin Luther’s ninety-nine theses were to the Catholic Church.”
–
Malcolm Gladwell, The New YorkerFinally in paperback, the word-of-mouth sensation that will change the way you think about the markets and the world.This...
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